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Why do you need an SSL certificate for your eCommerce website?

Here are 5 reasons why you should get an SSL certificate for your eCommerce website


1. Protect information

Most website owners as of today, swear by the effectiveness of SSL certificates. SSL stands for "Secure Sockets Layer", and such certificates make sure data entered by users on your website remains private and secure. You get to guard your online customers against identity theft or fraud. A website can show it has an SSL certificate with its web address. If it shows the"HTTPS" along with a padlock icon in the link, then your website is secure. This signals online users to steer clear of websites that lack these features. In this age of online payments, storage, and hacking, safety is key.


2. SSL for social proof

it's possible to observe the way the security offered by SSLs helps build social proof for your brand. Social proof happens when online users become new customers because they see how others purchase from your eCommerce website in a safe and protected way. The trust you instil in your clients becomes a kind of advertising for your eCommerce company, thanks to procuring an SSL certificate.


3. Financial cushioning

SSL certificate providers can shoulder costs that you would otherwise have to pay in the event of fraudulent transactions on your website. Normally, the customer records to get a chargeback claim to possess the trade reverted along with the stolen cash returned to their card. Before having to pay out of pocket, then you may first check the warranty limitation of your SSL certificate to find out whether the trade value falls under it. If this is so, the SSL supplier is going to need to step in and cover the costs.


4. Search Engine Optimization advantages

Websites with SSL certificates tend to be recognised better by Google and other search engines. Search engines prioritise positive consumer experiences, meaning that it would indicate trustworthy websites first in search results. If search engines detect your eCommerce website has an SSL certificate, it would prioritise you over less protected websites.


5. Not having an SSL certificate is risky

While many websites have been doing just fine without spending on SSL certificates, dangers still exist. As an eCommerce website owner, you can't stay complacent in the face of rapidly growing technologies. Newer forms of cyberattacks might compromise your website, therefore it's better to stay secure with SSLs. Think about how a large portion of the public has already familiarised themselves with the way to check for protected websites. Your customers could miss the"HTTPS" index, but the padlock icon is simple to spot. If your eCommerce Website does not have a padlock icon, it is because you skipped on SSLs. This might force potential clients to visit your competitor stores that have such certificates ensuring them of safety. Losing sales goes against the objective of every business enterprise.


Our final thoughts

In short, the advantages far outweigh the costs of getting your website an SSL certificate. By using these certifications, your eCommerce business improves client confidence, search engine ranking, company finances, and most importantly, the security of consumer information. Now you know why SSL certificates are important.

Webgen can equip your website with SSL certificates as well as other services related to web design, web development, UX/UI layout, search engine optimisation, digital marketing, copywriting, and much more. With over ten years under our belt, we could make your website keep up with trends and stand out from the competition.

Get in touch with us at +91-7259104089 or drop an email to support@webgen.in for a free consultation now! Let us help you take your business to the next level.


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