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How to select the best domain name for your website

You see, your domain name is the key component of your website. It can make or break your business, so it's crucial to choose a domain name that is suitable for your business. But wait, why does your domain name have so much importance in the online space?


1) It is your "first impression"

Your website's URL will be the first thing your visitors see. If you have a good domain name, it can leave a positive and lasting impression, while sometimes a bad domain name could send visitors running.


2) It impacts SEO

While exact match domains (EMDs) are no more a requirement, keywords in your domain name can still help you in search engine rankings. 


3) It defines your brand

 We'll talk about this in a moment -- your domain name is a branding opportunity! The perfect domain name can increase brand recognition.


These elements are just a few of the many reasons why your domain is so important. How do you choose the right domain name? That's precisely what we are going to share with you now.


1. Keep the domain name brief

This should be self-explanatory because shorter domain names are easier to remember and to type as well. They also help in using more characters in the URL after the slash on sub-level pages -- this looks better in the SERPs (search engine results pages).


2. Ensure it is easy to type

Similar to the above point, but if a domain name is difficult to type correctly, due to spelling, you've lost a good part of your branding and marketing value. For instance, a domain name such as fiverr.com is a good example to consider. They rather have two "r's" at the end than have two "f's" in the beginning.


3. Try to use keywords

Put together a list of the top keywords and attempt to add them as prefixes or suffixes to produce decent domain name ideas. Play around with the keywords till you can get a fantastic match.


4. Match expectations

A visitor ought to be able to instantly and accurately guess what your website is all about whenever they hear your domain name for the very first time. If your domain doesn't mention what you do, then you may need to invest more time and money in branding. Websites like LuxuryLodgesOfAustralia.com. They may violate the rule about keeping the URL short, but you understand exactly what they're going to be more around just by reading the domain. Whereas let's say you have never heard about Amazon and you are visiting their website Amazon.com for the first time, you'd expect to be studying something about the Amazon rainforest.


5. Don't follow the norm

Website names that rely on odd mis-spellings like Flickr.com, multiple hyphens, or uninspiring short adjectives (such as"top...A"," best...B"," hot...B") aren't necessarily the ideal choice. This is not a hard and fast rule, however, if everyone else is doing it, that doesn't mean it is a good approach. Also, never select domains that are simply the plural, hyphenated or misspelt variant of an already recognized domain name.


6. Pick your domain according to your target audience

If you are an Australian company looking to target just Australians, you should consider using an ABC.au or ABC.com.au domain. In Australia, expectations are somewhat distinct. Australians recognize a website as being for Australians when utilizing a local domain name. Most people are by the impression that ABC.com is the only domain available out there, so if your audience is worldwide, ensure you opt for an ABC.com domain so that you do not lose out on traffic.


Still no luck? Divide the rules

Picking the right domain name has never been easy, and it is becoming harder as the number of registered domains grow. But, it remains one of the most crucial decisions you can make. Together with the shortage of good .com domain names available now, you might have to contemplate breaking the rules a bit.


It is always far better to get a domain name that contains keywords and is unforgettable. Normally we'd avoid using numbers and hyphens, but occasionally it could make sense, for example, 99designs.com is a place to receive your logo designed by many designers (possibly even as many as 99!).


A little upfront work today will be worth it in the future. So invest your time in finding the right domain for your business.




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